The Host Journal1 article

Your own website

Taking bookings on a site you own, without a platform in between.

What a direct-booking website actually has to do

A website for your own holiday let is not a brochure. It has one job — turn a visitor who already likes your place into a guest who has booked it — and everything on the page either helps with that or gets in the way.4 min read31 October 2026

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What a direct-booking website actually has to do

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